Adorned veteran and recipient of the Pat Tillman Award for Service on the 2022 ESPYS leads effort to carry consciousness and funds for service canine for veterans
September 14, 2022 // Franchising.com // PHOENIX, Ariz. – Dogtopia launched at current its new Canines Save Lives advertising marketing campaign, which runs by way of Veterans Day on November 11 with retired Command Sergeant Essential (CSM) Gretchen Evans important the way in which through which. The advertising marketing campaign comprises nationwide speaking engagements and a limited-edition Canines Save Lives T-shirt which will revenue the mannequin’s charitable arm, Dogtopia Foundation, and its mission to produce service canine for veterans.
The Canines Save Lives advertising marketing campaign is an effort to carry most of the people’s consciousness of some great benefits of service canine for veterans by highlighting the experience of CSM Gretchen Evans, a US Army veteran whose 27-year military career ended abruptly in Afghanistan when rocket blast threw her headfirst proper right into a concrete bunker, leaving her with a traumatic thoughts hurt and full listening to loss. Evans was feeling hopeless and with out aim when America’s VetDogs launched her to Aura, a service canine who would turn into her ears and fixed companion on a journey of therapeutic. America’s VetDogs is a nationwide nonprofit that trains and places info and restore canine with veterans, first responders and active-duty service members, with disabilities, free of price. Evans credit score Aura with saving her life and is now on a mission to amplify the importance of service canine for veterans as a result of the ambassador of Dogtopia’s Canines Save Lives advertising marketing campaign.
“I’m dwelling proof that canine save lives,” talked about Evans. “I’ll placed on this T-shirt proudly as every an envoy and as a non-public testimony to the unimaginable therapeutic power that canine have inside the lives of their folks.”
Over the next two months, Evans is likely to be carrying a Canines Save Lives T-shirt as she shares her inspirational story and engages supporters at fundraisers hosted by Dogtopia franchisees in select markets all through the nation.
Gretchen moreover shall be seen sharing her story and carrying the Canines Save Lives T-shirt in a video on the advertising marketing campaign web page, the place supporters all through the nation could be a part of the difficulty by shopping for the limited-edition Canines Save Lives T-shirt for $22.99. 100% of all web proceeds from the T-shirt product sales will assist the Dogtopia Foundation’s efforts to unite service canine with veterans by way of its partnerships with America’s VetDogs, K9s For Warriors and totally different Assist Canine Worldwide (ADI) licensed nonprofit organizations.
Each limited-edition Canines Save Lives T-shirt is delivered with a Buy It. Placed on it. Share it. call-to-action postcard insert encouraging purchasers to share their tees on social media using the #DogsSaveLives hashtag and engaging buddies to hitch the advertising marketing campaign.
“We’re extraordinarily fortunate to have Gretchen as our ambassador for our Canines Save Lives advertising marketing campaign,” talked about Dogtopia CEO Neil Gill. “She is a servant chief who has pivoted her life’s aim in a robust methodology and with an necessary message that resonates with anyone who has a canine of their life. Our hope is to see 1000’s of people all through the nation carrying Canines Save Lives tees and getting behind this noble set off, and Gretchen utterly has the gumption to make it happen.”
